Session on Retail Mgmt. & Market Research

by vaibhav64arora

CBS Alumni Association is organizing a session on Retail Management and Market Research onSaturday, 24 January 2009. Following are the specifics of the session:

‘Orientation towards Retail Management‘ – Concepts & cases
by Mr. Gurjeet Singh (The Nielsen Company)

‘Research Methodology & Quantitative Analysis‘
by Ms. Malvika Mago (Indian Market Research Bureau)

The session will start at 9:30 AM in the AV Room. For registration, please reply back with a blank mail latest by 8 PM, Friday or contact Vaibhav Arora (BBS 2B) at 9899752186

A must attend for all the Marketing Enthusiasts.

{ 2 comments… read them below or add one }

admin 01.24.09 at 8:58 PM

Hey, I couldn’t make it to the seminar.
Please post some key pts. if u can.

vaibhav64arora 01.25.09 at 1:34 PM

The session was very informative and a value-add to the students. Ms. Malvika discussed about the various kind of researches that take place in reality. While, Mr. Gurjeet focussed on the Location Decisions important in setting up a retail store and other aspects of Retail management.

You can go through the Presentation on Retail management by clicking on the following link:
View PPT